What we did

Designing a good website that accommodates a lot of content is a tricky balancing act to pull off. Does one attempt to present the user with all the information in a clean, organized manner, or reveal it bit-by-bit, in an effort to create an engaging breadcrumb trail that tugs the user along the road to enlightenment? Get it wrong, and you risk overwhelming your visitors, who’ll then leave without retaining any part of what they just read. Get it right, though, and you’ll have gained a new audience member who not only understands your message, but also might just bring a few friends with them when they return.